Boho-chic is a style of female fashion drawing on various bohemian and hippie influences, that, at its height in 2004-5, was associated particularly with actress Sienna Miller and model Kate Moss in the United Kingdom and Mary-Kate and Ashley Olsen and Nicole Richie in the United States. This trend had been going on since late 2000 and appeared to be on the wane by early 2009.
The boho look, which owed much to the hippie styles of the late 1960s, became especially popular after Sienna Miller’s appearance at the Glastonbury Festival in 2004, although some of its features were apparent from photographs of her taken in October 2003 and of others living in or around the postal district of W10 (North Kensington), an area of London associated with bohemian culture since the mid-1950s.
By the spring of 2005, boho was almost ubiquitous in parts of London and was invading stores in almost every British high street. Its adherents were sometimes referred to as “Siennas”, this eponym even being applied to Miller herself: “Sienna’s Sienna-ishness”, as Jessica Brinton put it in the Sunday Times in 2007. Features included “floaty” skirts (notably long white ones), furry gilets, embroidered tunics, cropped jackets, large faux-coin belts, sheepskin (“Ugg”) boots and cowboy boots, baggy cardigans and “hobo bags”. Demand was so great that there were allegations the following year of some sub-contractors’ having used cheap child labour in India for zari embroidery and beading.
Footless tights or “leggings”, of which Miller was a proponent, were a contributory factor in the halving of sales of stockings in Britain between 2003 and 2007.
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